Fiji's Loloma Hour
The world’s first happy hour for the environment
Kiwis have long considered Fiji their tropical home away from home, with New Zealanders making up the island nation’s second-largest group of international arrivals each year.
Now, the well-loved Pacific Island is calling on travellers to help preserve Fiji for generations to come by launching a first-of-its-kind initiative: Loloma Hour.
Dubbed “The world’s first happy hour for the environment,” Loloma Hour embodies the Fijian spirit of acting with generosity, driven by love. It encourages travellers to give back by engaging with local communities, supporting environmental projects, and deepening their connection with the destination beyond the traditional holiday experience.
Various resorts and operators are involved, each offering a unique way for travellers to participate. Whether planting corals, restoring mangroves, or engaging in cultural traditions, travellers can leave a positive mark on Fiji while experiencing its unique and fun way of life.
How It Works
Visitors can take part in Loloma Hour through partnering resorts, hotels, and tourism operators across Fiji, with activities spanning four key pillars:
Giving Back to Wildlife - Conservation walks, marine research, and species protection.
Giving Back to the Community - Cultural storytelling, traditional weaving, and village programmes.
Giving Back to the Reef - Coral planting, reef restoration, and marine habitat building.
Giving Back to the Coastline - Mangrove planting, tree restoration, and beach clean-ups.
